Amefa is a key player in the table top and kitchen product market. However, the consumer in general has no idea that their cutlery has most likely been produced in the Amefa production plant. To enter the market with their own Amefa signature, the client asked to design a packaging concept for 3 of their cutlery ranges, to be sold at for instance the Dutch V&D retail stores.
Each range consist of different themes, from breakfast & lunch, to pastry, to complete cutlery sets. Suitable for different budgets. The design turned out to be a succes, and is now implemented in their entire cutlery product line.